While it might surprise chefs and kitchens, the success of the food product they create lies in more than just the ingredients or the way it tastes. Shelf appeal–how well a food product is brought to market–can determine whether a consumer pays attention to your product in the first place, let alone makes a purchase.
Do not overlook the power of packaging, as it represents your brand’s first impression to your customers. Any successful vendor will work as your partner to help you meet your packaging needs while also keeping a pulse on the priorities of your target customers and the elements that will increase the shelf appeal of your food product.
For example, despite an increased interest in sustainable packaging in recent years, inflation is causing consumers to shift back to cost-conscious habits. An experienced food packaging manufacturer will help you navigate the market, hone the qualities that will attract your target audience to your product, and create an exceptional customer experience once they’ve purchased your food item.
In this blog post, we’ll cover the top considerations when choosing the packaging for your food product–and the manufacturer you’ll work with to perfect its design.
Your product–and what it says about your overall brand–should be the primary driver behind the look and feel of your packaging.
Make sure you’re clear on where your product will be merchandised (types of stores and the location within each store), its size, shelf life, sustainability, and other selling factors that should be considered when designing the package.
Check out your competition to see what they’re doing from a packaging standpoint and determine which selling factors make your product stand out against them.
Once you’ve settled on your product requirements, it’s important to distinguish whether you’ll go with stock packaging or take the extra steps to design a custom package for your product.
If you’re fortunate enough to find a stock packaging solution that meets your needs, you’ll benefit from lower overhead costs and a faster time to market.
On the other hand, a custom container will be created specifically for your food item. Designing a custom container means investing time and money in the beginning, to ensure the container highlights the correct attributes of your food item and keeps the food in peak condition as it moves along your distribution channel.
If you decide that customized packaging is the way to go, you’ll have all the more incentive to work with an experienced provider with an established process in place and who can guide you through product development.
Samples should only be acquired once you’ve had plenty of conversations with the manufacturer about how the packaging will meet your needs and facilitate selling your product.
Once you receive samples of your plastic packaging container, trial and validation can range from simply plating food in the container to conducting shipping and distribution tests to see how the packaging holds up through every step of the manufacturing process.
Tip: Determine whether your plastic packaging manufacturer uses thermoformed or 3D-printed samples. Thermoformed samples support larger trials and give customers a sense of the packaging's form, fit, and feel.
3D-printed samples, on the other hand, only show the customer what the packaging will look like and won’t hold up similarly to the actual product in trial runs.
Companies have to pay attention to the shifting priorities of their consumers, especially when a large portion of their target audience is going to be impacted by the ups and downs of the economy and changing priorities regarding sustainability.
Despite consumer desire for eco-friendly packaging materials, sourcing raw post-consumer recycled (PCR) materials have become increasingly complex with supply shortages, global tensions, and extreme weather situations.
Fortunately, some companies have the capability to process 100% PCR material, as Lacerta Group began doing in 2021.
When a plastic packaging manufacturer is dedicated to the success of your food product, they will understand the iterative nature of designing and selecting the right packaging.
Product needs should be balanced against market conditions so that a vendor will involve their R&D department in product development and selection.
This is especially important for companies who need custom containers in a cost-effective manner, enabling them to bring their product to market quickly. Lastly, a collaborative, dedicated partner will be consistent not only in their supply but also in terms of quality.
At Lacerta Group, we understand the time and attention you’ve put into creating your food product. That’s why we’re committed to working with our customers until they’re confident their packaging will meet the needs of their product while also allowing it to stand out on the shelves.
See what it’s like to take on a collaborative partner for your plastic food packaging. Request some samples today or schedule a consultation with a packaging expert.