When it comes to the role packaging plays in improving your company’s ROI, a majority of businesses fall into the trap of centering their strategy around lowering the cost of plastic packaging. After all, reducing packaging costs is tempting within the food industry. Not only do lower prices look appealing when compared to your larger budget, but they also seem like an easy way to meet retailers’ 40-50% profit margins.
Unfortunately, while food packaging cost reductions are a quick fix, they aren’t a sustainable business strategy.
Focusing solely on reducing the costs of your plastic sandwich containers can end up being more expensive for your business in the long run.
Consider what goes into the cost of food packaging materials. Physical makeup, durability, and visual appeal are just some of the factors that influence the price point of commercial sandwich packaging. Therefore, your run-of-the-mill cheap square plastic container will likely be flimsy, mess-prone, unappealing, and all-around unreliable. Customers who purchase your food in cost-effective but low-quality containers might be left frustrated and unlikely to repurchase your food.
At Lacerta Group, we find the most success when we work with companies that view their food packaging as an investment rather than a means to an end.
When a business focuses on leveraging food packaging to improve the buyer’s experience, the buyer is likely to purchase the product again and become a loyal advocate for your brand.
That’s where the investment part comes in: positive customer experiences have a ripple effect of generating repeat sales and marketing your product through word of mouth. This increased revenue offsets the incremental cost of the packaging.
So, how can you find packaging that leads consumers to your product and ensures they have the experience possible? We’ve compiled a list of tips based on nearly three decades in the food packaging industry.
Incorporating these tips into your overall sales strategy will improve your reputation and your bottom line.Looking to improve your ROI by finding the right packaging for your sandwich containers? Sample our sandwich packaging today.